{"id":5588,"date":"2023-02-03T14:58:40","date_gmt":"2023-02-03T13:58:40","guid":{"rendered":"https:\/\/brands.com.tn\/fr\/?p=5588"},"modified":"2023-02-03T15:00:45","modified_gmt":"2023-02-03T14:00:45","slug":"%ef%bf%bcquand-al-baraka-plagie-banque-zitouna%ef%bf%bc%ef%bf%bc","status":"publish","type":"post","link":"http:\/\/brands.com.tn\/fr\/2023\/02\/03\/%ef%bf%bcquand-al-baraka-plagie-banque-zitouna%ef%bf%bc%ef%bf%bc\/","title":{"rendered":"Quand Al baraka Plagie Banque Zitouna"},"content":{"rendered":"\n<p>Le plagiat dans le secteur de la publicit\u00e9 est un probl\u00e8me existant, car les annonceurs s&rsquo;appuient de plus en plus sur des sources d\u2019inspiration en ligne pour cr\u00e9er leur contenu.<\/p>\n\n\n\n<p>Un exemple concret a eu lieu hier, quand AlBaraka Bank s\u2019est inspir\u00e9 de la communication de Banque Zitouna,<\/p>\n\n\n\n<p>son concurrent.<\/p>\n\n\n\n<p>Pour communiquer sur le TMM fixe qu\u2019offre la finance islamique, AlBaraka Bank a jou\u00e9 sur les 3 lettres \u2018TMM\u2019, en les rempla\u00e7ant par \u2018Thanna Mokhek Mirteh\u2019<\/p>\n\n\n\n<p>Une reproduction de ce que Banque Zitouna a mis en ligne 4 ans en arri\u00e8re, en 2019, avec sa version originale :<\/p>\n\n\n\n<p>\u2018Thanna mademek M3ana\u2019<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/brands.com.tn\/fr\/wp-content\/uploads\/2023\/02\/Soldes-1024x1024.jpg\" alt=\"\" class=\"wp-image-5590\" srcset=\"http:\/\/brands.com.tn\/fr\/wp-content\/uploads\/2023\/02\/Soldes-1024x1024.jpg 1024w, http:\/\/brands.com.tn\/fr\/wp-content\/uploads\/2023\/02\/Soldes-300x300.jpg 300w, http:\/\/brands.com.tn\/fr\/wp-content\/uploads\/2023\/02\/Soldes-150x150.jpg 150w, http:\/\/brands.com.tn\/fr\/wp-content\/uploads\/2023\/02\/Soldes-768x768.jpg 768w, http:\/\/brands.com.tn\/fr\/wp-content\/uploads\/2023\/02\/Soldes-1536x1536.jpg 1536w, http:\/\/brands.com.tn\/fr\/wp-content\/uploads\/2023\/02\/Soldes.jpg 1575w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Cerise sur le g\u00e2teau :<\/strong><\/p>\n\n\n\n<p>Pendant quelques minutes, Albaraka Bank a partag\u00e9 sur sa page Facebook officielle la vid\u00e9o de Banque Zitouna, la source de son inspiration !!!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"671\" height=\"1024\" src=\"https:\/\/brands.com.tn\/fr\/wp-content\/uploads\/2023\/02\/IMG_9071-671x1024.jpg\" alt=\"\" class=\"wp-image-5591\" srcset=\"http:\/\/brands.com.tn\/fr\/wp-content\/uploads\/2023\/02\/IMG_9071-671x1024.jpg 671w, http:\/\/brands.com.tn\/fr\/wp-content\/uploads\/2023\/02\/IMG_9071-197x300.jpg 197w, http:\/\/brands.com.tn\/fr\/wp-content\/uploads\/2023\/02\/IMG_9071-768x1171.jpg 768w, http:\/\/brands.com.tn\/fr\/wp-content\/uploads\/2023\/02\/IMG_9071.jpg 946w\" sizes=\"(max-width: 671px) 100vw, 671px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Le plagiat dans le secteur de la publicit\u00e9 est un probl\u00e8me existant, car les annonceurs s&rsquo;appuient de plus en plus sur des sources d\u2019inspiration en ligne pour cr\u00e9er leur contenu. Un exemple concret a eu lieu hier, quand AlBaraka Bank s\u2019est inspir\u00e9 de la communication de Banque Zitouna, son concurrent. Pour communiquer sur le TMM [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[50],"tags":[],"_links":{"self":[{"href":"http:\/\/brands.com.tn\/fr\/wp-json\/wp\/v2\/posts\/5588"}],"collection":[{"href":"http:\/\/brands.com.tn\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/brands.com.tn\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/brands.com.tn\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/brands.com.tn\/fr\/wp-json\/wp\/v2\/comments?post=5588"}],"version-history":[{"count":2,"href":"http:\/\/brands.com.tn\/fr\/wp-json\/wp\/v2\/posts\/5588\/revisions"}],"predecessor-version":[{"id":5594,"href":"http:\/\/brands.com.tn\/fr\/wp-json\/wp\/v2\/posts\/5588\/revisions\/5594"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/brands.com.tn\/fr\/wp-json\/wp\/v2\/media\/5589"}],"wp:attachment":[{"href":"http:\/\/brands.com.tn\/fr\/wp-json\/wp\/v2\/media?parent=5588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/brands.com.tn\/fr\/wp-json\/wp\/v2\/categories?post=5588"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/brands.com.tn\/fr\/wp-json\/wp\/v2\/tags?post=5588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}